About Us

The Hometech brand is part of ARAL, a company founded in 1983. Since its inception, ARAL has been the general distributor in Turkey for leading global video game, console, and accessory companies, as well as importing and manufacturing numerous electronic products from the Far East. While these products were initially sold through wholesalers in what was called the "traditional market," modern electronics store chains began increasing their presence in the Turkish market in 2007 due to changing trade conditions. ARAL decided to focus on this new market and created the Hometech brand for these channels.

The Hometech brand quickly achieved great success, becoming one of Türkiye's best-selling brands in the consumer electronics sector. Over the years, the Hometech brand continued to grow rapidly, and in 2011, it expanded into the computer sector alongside consumer electronics. Following these developments, in 2014, the Hometech brand became a company within the ARAL Group, continuing its production, sales, and marketing activities as Hometech Elektronik A.Ş.

Hometech markası özellikle tablet ve bilgisayar sektörlerinde hızla büyümeye devam etmiş; dünya bilgisayar sektörüne yön veren Microsoft ve Intel firmalarıyla iş birliği yapmıştır. Bu iş birliklerinin sonucunda Türkiye’de bilgisayar pazarında %7’ye, tablet pazarında ise %30’a varan pazar paylarına ulaşmıştır. 2018 yılında, giriş seviyesi bilgisayar segmentinde Türkiye’nin en büyük markası olmuştur.

In light of recent economic developments, the importance of domestic production has increased even further; Hometech has directed its goals towards increasing its production capacity. Within this scope, it has focused on the small electrical household appliances sector and produced various product groups. Continuing to increase its production capacity in its own facilities in 2023, Hometech has also started producing smartphones. It continues to increase its investments with its production lines and R&D center established in its own facilities.